The CEO of Rockstar’s parent company, Take-Two Interactive, doesn’t believe AI will ever be able to compete with GTA 6.

Take-Two's CEO believes that marketing works better when done relatively close to the release window. This may suggest when ...

It's been 492 days since Rockstar Games debuted its first teaser trailer for Grand Theft Auto VI ...and since then, we've ...

483 days ago, Rockstar Games released the first trailer for Grand Theft Auto 6. And assuming GTA 6 doesn’t get delayed, the ...

Take-Two Interactive CEO Strauss Zelnick has been asked why Grand Theft Auto 6 still doesn’t have a release date, despite the ...

Take-Two CEO Strauss Zelnick comments on the long period between GTA 6's first and second trailer, discussing the studio's ...

GTA 6 has been a hot topic in the gaming industry for a while. Since Rockstar Games' release of Grand Theft Auto title's ...

Rockstar Games has remained tight-lipped about Grand Theft Auto 6 (GTA 6) since unveiling its first trailer in December 2023.

Ultimately, it boils down to GTA 6 having such a high level of anticipation that the team wants to sustain it and will therefore properly market it closer to when the game is going to release. “The ...

Grand Theft Auto 6 is set to launch on PS5 and Xbox Series S/X later this year. The game is set in Florida-inspired Leonida state, with the iconic Vice City returning to the series. GTA 6 will likely ...