Prescriptive analytics: generates “what you need to do”—a guided action for a human or collaborative robot (cobot) to take to optimize the outcomes of the business operation ...

What To Look For In An Analytics Solution As an organization explores available analytics solutions, there are a few key features to keep in mind: integration of data sources, native machine ...

Critical Skills For The Leader Of Data and Analytics. For the modern enterprise, this is a critical hire. Based on experience, here are suggestions on what to look for in hiring such a leader: ...

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful ...

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at ...

2020 has been a tumultuous year for many companies, but one area that has seen consistent and significant growth despite economic uncertainty and market volatility has been data analytics.

Search Engine Land » Analytics & conversion » What Do I Look At First? Analytics Beyond Revenue Tracking Chat with SearchBot Please note that your conversations will be recorded. Over the years ...

I’ve seen a large amount of people relying on certain analytics services that just don’t really show them a realistic view of who is on their sites. There are several situations in which these ...

Looking at social media analytics can confuse even the most seasoned communications pro; if it's confusing to you, chances are, your company executives aren't getting it, either.