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American Tire Distributors (ATD) has vowed to make a "bold reset" after the end of Goodyear, Michelin partnerships.
In addition to this, question marks have frequently been raised over the transparency of the agency trading desk (ATD) model, further undermining the once dominant role of agencies in the media ...
ATD rebuilding strategy focuses on operations, vendors, and growth after Chapter 11 and end of Michelin partnership.
Detroit 3 changes neededI couldn't disagree more with the recent Keith Crain opinion column in Tire Business (Nov. 24 issue), “Detroit 3 are just too big to let fail.”The business model the Detroit 3 ...
Progressing the ATD Model – What Does the Future Hold? ATS New York 2014; How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et al.
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