Search Engine Land » Platforms » Apple » How Website Structure & Information Architecture Should Mirror Your Business Goals Share Thomas is the CEO of a major corporation. He had supervised a ...

A good website structure can improve the user experience, leading to high conversions too. Zappos, an online retailer specializing in shoes, clothing and accessories, is one of the leading e ...

Website structure and internal linking is one of the most inconsistent topics within search engine optimization. Not only are SEO practitioners frequently at odds among ourselves, we must compete ...

Examples of Hierarchy in a Web Structure. Place a corporate organizational chart next to a website's layout diagram, and you may find a remarkable similarity between the two documents.

A spider weaving its intricate web is a bit like a person composing a song, at least in the eyes of MIT materials engineer Markus Buehler, whose research involves translating web structure into ...

The structure and design of a B2B company’s website play a crucial role in influencing potential clients and driving conversions. According to McKinsey, more than 80% of surveyed B2Bs say they ...

Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure.. Gary offers a good ...