GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI. The post A guide to attribution models in GA4 appeared ...

In social platforms, artificial intelligence is more than automation—it’s the invisible architecture that defines how ...

By analyzing their distinct strengths and limitations across various data science tasks, you can determine which model best aligns with your specific requirements. From tackling complex coding ...

We adapted the social influence model to detect cybercriminal tactics in scam datasets by combining behavioural and data science. Scam datasets consist of unstructured data, which includes complex ...

"Models start forgetting improbable events ... magazine summed up the problem perhaps most succinctly with the old data science adage they placed on the cover: "garbage in, garbage out." ...

Researchers find large language models process diverse types of data, like different languages ... an electrical engineering and computer science (EECS) graduate student and lead author of ...

especially for small data sets with fewer than 10,000 data points. The new AI model TabPFN is trained on synthetically generated data before it is used and thus learns to evaluate possible causal ...

told Live Science. "Models [will] only improve slowly over time as new algorithmic insights are discovered and new data is naturally produced." Training data fuels AI systems' growth — enabling ...