Next year programmatic digital display will make up 91% of all US digital display ad spend (InsiderIntelligence). In 2023, programmatic video advertising spend will be more than double what it was in ...

EMarketer defines programmatic television as “an automated, technology-driven method of buying and delivering linear TV ads.” In addition to the buying platform, we see the core attributes of ...

The advantages of programmatic advertising. This method for running ad campaigns brings multiple advantages for advertisers. ... ultimately damaging the image of the advertiser, ...

Learn how programmatic advertising differs from more traditional media buying methods so you can tailor-fit ads to your audience.

The term programmatic refers to how the advertising space is bought and sold. ... Image created by author, August 2022. How To Find A Programmatic Partner For Your Small Business.

Enter programmatic advertising. In the last six years this ad buying method has grown to become a huge portion of the overall industry. In just the last year, supply was up 26 percent, demand was ...

Although advertising as a whole has been battered by the pandemic, the use of programmatic media buying continues to increase. At the beginning of October, IAB Europe published its 2020 Attitudes ...

Programmatic marketing should be one of the most important tools in your company’s arsenal and yet it is one of the least understood marketing strategies.

Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio. While many see programmatic as an opportunity for their business to ...

Over the past few years, marketers have been hearing more about "programmatic media buys." So just what is programmatic buying, and should marketers trust the technology?. An infographic by Choozle ...