Using an operational data store (ODS) instead of a database for transaction processing (TP), operational decision support systems (DSS) are able to access data in a more controlled manner. Operational ...

and tracks information about business operations in real time. An organization might have a database to track warehouse/stock quantities, for example. In an operational query, data can be read and ...

Many people think they have a marketing database when, in reality, what they have is an operational database. An operational database supports essential "nuts and bolts" tasks such as customer service ...