“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at ...

The data demonstrated that smarter frequency management outperforms simply increasing ad exposure. Amazon Ads advertisers are seeing an average of $52,000 reinvested by using optimal frequency caps at ...

To navigate these challenges effectively, a shift toward stratified data storage practices, where data is categorized into high, mid and low-frequency access tiers, can significantly reduce costs ...

A controlled frequency cohort analysis on an unnamed financial services brand, which advertised using Sky’s addressable TV platform AdSmart. This returned an optimum frequency of eight ad exposures.

Policymakers, economists and investors are turning increasingly to so-called high-frequency data to get a more timely snapshot of the U.S. economy during the fast-moving coronavirus pandemic than ...

NEW YORK--(BUSINESS WIRE)--KX, a global leader in vector-based and time-series data management, has added thousands of members within the KX Community, emphasizing the growing need for developer ...