“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, global head of analytics at ...

This is the second in a series on demystifying the best practices in media today. Read the first on audience suppression. Frequency management, which first emerged when advertisers tried to calculate ...

To navigate these challenges effectively, a shift toward stratified data storage practices, where data is categorized into high, mid and low-frequency access tiers, can significantly reduce costs ...

Frequency’s Valuation Leaves Lots of Room for Upside if the Company can Right the Ship Frequency’s stock got absolutely killed after the data release and has shown little recovery since.

As a keystone in that effort, the Army Cyber Command (ARYCBER)-led Radio Frequency (RF) Data Pilot is focusing on operational experimentation to identify and demonstrate the concept of payload ...

The overall frequency and severity of data center outages are on the decline, according to a new report from the Uptime Institute. There are, on average, 10-20 high-profile IT outages per year that ...

A controlled frequency cohort analysis on an unnamed financial services brand, which advertised using Sky’s addressable TV platform AdSmart. This returned an optimum frequency of eight ad exposures.

No treatment-related serious adverse events were observed in the study. Frequency also announced new data from a parallel study demonstrating hearing improvement from a single injection of FX-322.

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising has announced the launch of Harmony Reach & Frequency for publishers, in partnership ...

Policymakers, economists and investors are turning increasingly to so-called high-frequency data to get a more timely snapshot of the U.S. economy during the fast-moving coronavirus pandemic than ...