Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

Understanding the difference between descriptive, predictive, and prescriptive analytics can set you on the right path to finding a viable and productive solution for your business—but beware of ...

Descriptive analytics helps us understand what happened. Predictive analytics show us what’s likely to happen next. Prescriptive analytics tells us what to do — and increasingly, does it for us.

Data mining focuses on cleaning raw data, finding patterns, creating models, and then testing those models, according to analytics vendor Tableau.Data analytics, on the other hand, is the part of ...

Descriptive strategies apply to any market, but behavioral marketing assumes you can predict consumer behavior based on behavior patterns, and such data may be difficult to collect.