Model drift is the degradation of data analytics model performance due to changes in data and relationships between data variables. Model drift occurs when the accuracy of insights, ...

You can do this through two-way communication, and through educating employees about data’s value and how they can use it to drive better results. 10. Monitor model performance ...

With marketing and communications departments overwhelmed with data, it’s important to understand the end goal and track everything, but pay attention to the data that matters most to your business.