Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like ...

But what does the future look like for Roblox? JOHN WU: So Roblox is trying to distance itself more and more from a gaming, innovative and gaming company, to more of a metaverse company ...

Roblox’s closest analogue is probably Epic Games, creator of Fortnite and new-ish owner of online multiplayer ... games that mostly don’t look or even work like what the platform is known ...

What makes Roblox different from anything else in the games industry — including a storefront like Steam — is that ... their own game ideas to life. It does this by providing a suite of ...