Now that it’s out, what do these 'immersive ads' actually look like? Well, it seems they don’t look too different from efforts from other companies elsewhere in the gaming, and mobile ... that Roblox ...

But what does the future look like for Roblox? JOHN WU: So Roblox is trying to distance itself more and more from a gaming, innovative and gaming company, to more of a metaverse company ...

Okay, color me intrigued: what would a Roblox birthday party look like ... things like items, cosmetics, or avatars (often in their own in-game stores similar to those in mobile apps) in exchange ...

Now, Roblox is rolling out an update to make those materials look and act more lifelike, so sand will look more like sand and you can also get a truck’s tires stuck in it. The changes are part ...

So why is Roblox so interesting to people with money, and what does that tell us about games ... companies that do more than just video games, like Microsoft and Sony. Tencent, the most valuable ...