Strategy involves placing a bet on a desired outcome—often shaped by uncertain customer behavior—and building a logical, testable theory for how the company will achieve competitive advantage.

When the video game Bloodborne dropped players into the deep end and ignored their cries for help, it joined a tradition of ...

Conventions, by definition, are widespread patterns of behavior. But for many of these conventions, there are no good reasons ...

Scientists have uncovered a mathematical pattern in species distribution, offering new insights into biodiversity and ecosystem restoration.

One dataset used in the study looked at tree species abundance in the United States. Virginia’s forests, among the nation’s ...

Mike Follows reviews World Without End: an Illustrated Guide to the Climate Crisis by Jean-Marc Jancovici and Christophe ...