Javelin Research recently found some interesting differences between mobile Web and app shoppers in its “Mobile Payments Hit $20 Billion in 2012: Tablets Are Key to a Successful Retail Strategy ...

Mobile devices – and the apps contained within them – are increasingly "always on." This presents a perfect opportunity for advertisers to drive meaningful engagement where messages are an integrated ...

A study reveals that 80% of all search queries in the app store range between 2–3-word phrases — a vast difference compared to the often drawn-out and lengthy web search query.

Choose between a Web and mobile app based on the user context. Mobile is best for on-the-go accessibility, push notifications and 24/7 accessibility, while Web is better for detailed interactions ...