Unlike other brands that release their ads days or weeks ahead of the Big Game, Novartis is waiting to unveil its commercial during the contest.

Novartis has committed $7.5 million to an initiative aiming to save 100,000 lives by 2035. The money will launch Zero ...

To direct more attention toward the importance of regular breast cancer screenings, Novartis is taking to one of television’s biggest stages. The drugmaker’s first-ever Super Bowl ad is set to ...

The Novartis ad, “Your Attention, Please,” starts with a provocative montage of bouncing cheerleaders, sultry fashion models and a mother breastfeeding before revealing a sobering text on ...

Novartis with its “Your Attention, Please” ad on breast health and encouraging cancer screening was the top rating commercial in the 21st Kellogg School Super Bowl Advertising Review.

Activate your account. By Tim Nudd - 19 hours 17 min ago By Amir Farhang - 19 hours 17 min ago By Ashley Joseph - 1 day 17 hours ago By Ad Age Staff - 1 day 17 hours ago By Jack Neff - 1 day 17 ...

The Spider-Man: Across the Spider-Verse star has teamed up with pharmaceutical company Novartis to encourage women to prioritize their breast health in a new Super Bowl ad. The 15-second spot ...

In his next chief executive gig after securing the $14 billion acquisition of Karuna Therapeutics Inc., Bill Meury has now ...

Swiss pharmaceutical giant Novartis announced on Tuesday the purchase of Cambridge-based biopharma firm Anthos Therapeutics for $925 million upfront. The deal, which is expected to close in the ...