the Utah Yeti. The primary reason why: a cooler brand. Mike Maughan, an executive of the team's parent company Smith Entertainment Group, confirmed to reporters Wednesday, per ESPN, that the team ...

The Utah Hockey Club is going another route with ... "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers, LLC was ultimately unwilling to agree to ...

The "Utah Yeti" or "Utah Yetis" were widely expected to be the selection. On Wednesday, though, the team announced that the existing Yeti cooler brand was unwilling to agree to a co-existence ...

Utah Yeti was one of the final six choices in the initial fan vote for the NHL's newest team, but KSL and The Athletic reported last week that a trademark bid was rejected. Smith Entertainment ...

SALT LAKE CITY — Yeti, long considered the favorite to become the Utah Hockey Club’s team name, is out. A copyright disagreement between the NHL club and the Yeti cooler company has resulted ...

Utah's NHL team explored every avenue to make Yeti work, but due to trademark issues, it's given up and has a new vote for fans attending the next four home games. The Utah Yeti is no more.

It remains to be seen what the Utah Hockey Club's eventual nickname will be, but it reportedly won't be "Yeti" or "Yetis." ESPN's Greg Wyshynski reported Wednesday the team will not move forward ...

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname and will hold an in-arena fan vote to pick a new one. The team expects to announce a permanent name and ...

Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in ...

The trademark application for “Utah Yetis” was rejected by the United States Patent and Trademark Office on Jan. 9 for “likelihood of confusion” with the Yeti Coolers brand. But Smith ...