The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti cooler brand. As long as they did not spell out “YETI” on their merchandise, they could use the name, but that wasn’t going to be worth it.

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the logos could look like.

The designs reflect the three remaining name choices—Utah Mammoth, Utah Outlaws, and Utah Hockey Club. Utah fans have been voting on their preferred name and logo at Delta Center home games, with the final round of in-arena voting concluding Tuesday when the team faces the Philadelphia Flyers.

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.

The Utah Hockey Club have officially unveiled all three logo options for the team next year that fans are set to vote on, as the team prepares for a complete change.

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its NHL team. Two of the proposed names came from previous surveys, while the third is new.

The organization will turn to its fans to help find another new name with the final three names in the running being Utah Hockey Club, Utah Mammoth and Utah Wasatch.

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials backed away from including Yeti as a finalist after being unable to work out a co-existence agreement with Yeti Coolers to use the name in branding and merchandising.

: NHL insider Frank Seravalli reports that the three logos leaked to social media earlier today aren’t final versions. The logos leaked for the monikers Mammoth, Outlaws and Hockey Club are essentially draft versions.