The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...

The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti ...

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team ...

NHL fans of the Utah Hockey Club are voting to keep the current name or new team names, Outlaws or Mammoth or after a ...

The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center, with a fan ...

Utah Hockey Club owner, the Smith Entertainment Group, has released the final name options for the National Hockey League’s ...

The Utah Hockey Club announced that "fans will be able vote” on three options for its permanent nickname: Utah Hockey Club, Utah Mammoth, and Utah Wasatch.

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its ...

Utah Hockey Club continues search for a team name after "Yeti" was rejected by the U.S. Patent Office, with "Outlaws" now a ...

Fans of the Utah Hockey Club will have the chance to pick the official name for the team but this time the vote will include a last-minute replacement.