The official team name of the NHL's Utah franchise remains up in the air — with another recent development throwing a wrench ...

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its ...

Utah Yetis is no longer an option after the US Trademark Office denied the name. Regardless of whether Utah preferred to be ...

The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti ...

The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...

Logos depicting the three nicknames under consideration for the Utah Hockey Club were revealed on social media Monday and ...

The designs reflect the three remaining name choices—Utah Mammoth, Utah Outlaws, and Utah Hockey Club. Utah fans have been ...

Fans are voting between Utah Hockey Club, Utah Mammoth and Utah Outlaws for the final name of Salt Lake City's NHL team. Here ...

Whitespace, the board and outerwear company from Olympic halfpipe legend Shaun White, has teamed up for another collaboration ...

A lot of Utah hockey fans wanted their team to be called the Yetis. Here's why that won't happen — and the naming options the ...

The next step to finding the Utah Hockey Club's permanent name will begin Wednesday night at the Delta Center, with a fan ...