Tesco logo vanishes / BBH Tesco’s visual identity has been dismantled and replaced with food photography (or ‘Icons’) that replace the letters T, E, S, C and O. The brand equity of Tesco’s ...

Tesco has unveiled a clever new campaign that lets its produce do the talking. In a stripped-back reimagining of its iconic logo, the supermarket demonstrates how simple design can have a big ...

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