White snus pouches were designed to help Swedish women quit cigarettes. They’ve become a staple for American dudes.

And in 2022 it spent $16bn on a majority stake in Swedish Match, Zyn’s inventor. Might Zyn’s success become a source of trouble? Nicotine pouches are growing in popularity among teenagers.

Pharmacokinetic Comparison of a Novel Non-tobacco-Based Nicotine Pouch (ZYN) With Conventional, Tobacco-Based Swedish Snus and American Moist Snuff. Nicotine Tob Res. 2020 Oct 8;22(10):1757-1763.

One of the successor companies of the old maker of Marlboro cigarettes has gone big in smokeless as smoking has declined ...

"Swedish Match, which makes ZYN, has robust marketing practices in place to help ensure access only to those 21-plus. That includes not using social media influencers. Swedish Match data shows the ...

With the rebranding, the company signals a new chapter in travel retail, one that aligns with its broader mission of innovation, sustainability and a smoke-free future.

More action could be on the way. As part of the country’s plans to eliminate the use of all nicotine products by 2030, a former proposal would have limited pouches to 20 milligrams of nicotine, force ...

PM acquired Swedish Match a couple of years ago and therefore acquired ZYN, the leading modern oral brand in the US. When I first heard about the acquisition, I was skeptical since PM paid a high ...

Philip Morris International (PM) is looking to sell its U.S. cigar business for over $1 billion, Bloomberg reported. This potential sale is ...

The cigar business was part of Swedish Match AB, which Philip Morris acquired in a $16 billion deal that was completed in 2023. That deal, which added Zyn nicotine pouches to its portfolio ...

giving the greenlight for them to be marketed in the U.S. ZYN is part of the Swedish Match portfolio, which is owned by PMI. The FDA’s evaluation showed that, due to substantially lower amounts ...