BMW-owned Rolls Royce Motor Cars, like other luxury car brands, has seen an uptick in demand for bespoke and complex car models in recent months.

Rolls-Royce Motor Cars is going all-in on custom vehicles as the luxury carmaker sees growing interest in its bespoke offerings, according to CEO Chris Brownridge.

Luxury carmaker Rolls-Royce will expand its Goodwood factory and global headquarters to meet the growing demand for bespoke models. It will invest more than £300 million so it can build more highly-customised versions of its cars for its super-rich clientele.

Rolls-Royce is investing 300 million pounds (about $376 million USD) to expand its Goodwood plant and focus on bespoke cars for an ultra-high-end clientele

In a press release, Rolls-Royce explained that the £300 million investment in its Goodwood facilities to expand EV production came from two important factors: growing demand for

Rolls-Royce Cullinan Series II marks a new high point for opulence in an SUV. Read R&T's test drive to find out more.

The investment will also prepare Goodwood site for the company’s transition to an all-battery electric vehicle future.

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce Motor Cars is capitalizing on this trend with its largest investment at its Goodwood headquarters in over two decades. The BMW-owned luxury carmaker announced a £300 million ($370 million) investment to meet the growing demand for bespoke vehicles,