Our conversation delved into the nuanced strategies that drive successful partnerships, offering valuable lessons for brand ...

While Americans don't gather around the television together for much these days, the Super Bowl is a rare exception. The game ...

NFL Playoff viewership is down compared to one year ago. What does that mean for this year's Super Bowl ratings?

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

WeatherTech is still going head-to-head with some of the biggest brands in the world and has defied skeptics and arguably ...

There is no better opportunity for advertisers than the Super Bowl, which is watched by an average of more than 100 million ...

More viewers are cheering for the Philadelphia Eagles. 46% of those planning to watch Super Bowl LIX are rooting for the Eagles, including 12% who say they are backing the Eagles because they do not ...

Fox has sold at least 10 commercials for Super Bowl LIX for $8 million, according to multiple reports Wednesday.

Kansas City Chiefs and the Philadelphia Eagles will meet on Sunday, February 9, 2025. Here's how to bet on Super Bowl LIX ...

It is that time of year for football fans and casual viewers — the Super Bowl. Fans will gather with family and friends to ...

Each edition, the color of the Gatorade that drenches the Super Bowl-winning coach becomes a mystery, and it's not just a ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super ...