Lil Wayne made headlines when California rapper Kendrick Lamar was announced as the Super Bowl halftime performer, with many ...
Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...
In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...
Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...
In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...
ChatGPT maker OpenAI is expected to air its first TV commercial during Sunday's Super Bowl, the Wall Street Journal reported ...
Zeam Media, the company powering the industry's most successful live OTT solutions as well as hyperlocal streaming platform Zeam, announced that it is again collaborating with John Stamos on a Super ...
The TV spot marks the artificial-intelligence company’s biggest foray into consumer advertising to date.
For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial ...