Lil Wayne made headlines when California rapper Kendrick Lamar was announced as the Super Bowl halftime performer, with many ...

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Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...

ChatGPT maker OpenAI is expected to air its first TV commercial during Sunday's Super Bowl, the Wall Street Journal reported ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

In determining the five types of Super Bowl ads, many factors must be parsed. Lotta ins, lotta outs, lotta what-have-yous. These include but are not limited to the stature of the brand, its goal for ...

Attending a $1 million party with 6000 members of the international press and seeing Travis Kelce in person in the runup to ...

The Super Bowl has long been one of the last bastions of appointment television—an event that still commands mass live ...

For a while now, brands have sought to expand their Super Bowl ads beyond a mere 30-second broadcast during a commercial ...

Founded in 2015, the OpenAI brand took off in late 2022 when it launched its wildly popular chatbot, ChatGPT. While Open AI ...