Effective product messaging is clear, relevant and focused on solving customer problems, not just listing features.

A range of issues such as incongruence, priming, and psychological reactance can render messaging ineffectual. Focusing on ...

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

By praising successful employees in all-staff channels ... The same amount of increase in messaging about abilities inspired other workers to make 1.2 more calls a day. But the two kinds of ...