In the rush to demonstrate marketing ROI, many B2B leaders have created a system that rewards activity over impact while ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

Gainsight joins Slack’s Agents & Assistants Marketplace as a launch partnerSAN FRANCISCO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- ...

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Wineries seeking innovative ways to engage wine lovers and drive DTC  sales this spring now have a powerful new tool at their ...

Russia-backed hacking groups have developed techniques to compromise encrypted messaging services, including Signal, WhatsApp and Telegram, placing journalists, politicians, and activists of interest ...

Your most potent brand asset isn't your corporate social media presence; it's the authentic voice of your leadership team.

Google has warned that Russian state-backed hackers are targeting Signal to eavesdrop on persons of interest in Ukraine ...

Marketers may view events like Valentine’s Day as a commercial goldmine but the way people celebrate such moments is evolving ...

A brand is no longer defined by what we tell the consumer but by what consumers tell one another - Scott Cook. Marketers must ...

Dobbs emphasis on the women’s vote didn’t help the party among women—and it may have affirmatively alienated millions of men.