Multinational auto manufacturer Stellantis said Friday it would begin offering employee discounts to the public in an effort to cushion the blow from President Donald Trump’s new tariffs. The move follows in the steps of Ford Motor Company,

Stellantis has faced a year of sales declines from too-high pricing and the incorrect mix of vehicles on the ground, deteriorating market share. With concerns that higher costs from tariffs could results in higher prices for consumers, the promotion could offer a needed boost to sales.

Stellantis will offer customers a chance at the lower pricing through the end of April, according to a report from The Detroit News published Friday. The change in strategy comes