Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...

Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".

In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as it streamlines service.

At the Super Bowl last Sunday, Danone SA’s commercial featured Channing Tatum tossing a large bottle of STōK Cold Brew Coffee ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order ...

Starbucks stock price history and company story is one of success. (read more) Howard Schulz, the legendary CEO who helmed the coffee chain from 2008 to 2016, met the three original founders in 1982.

Kim Malek’s first business plan for her artisanal, community-based ice cream concept came back with red ink scribbled all ...

At the time, Starbucks Chairman Howard Schultz said he didn't want people to feel 'less than' if they were refused access. 'We don't want to become a public bathroom, but we're going to make the ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the progress so far. Brad Jacobs' plans to run his proven acquisition playbook ...

"Return to Starbucks" also seems to be a well-trod SBUX strategy. The New York Times reported 15 years ago that founder Howard Schulz had returned to helm the company after another decline.

Starbucks began in 1971 as a single coffee ... focusing on specialty coffee. In 1982, Howard Schultz joined the company and was inspired after a trip to Italy, where he saw the potential for ...