It pours with the familiar, crushed up Smarties smell vital to the Red Bull experience. It fizzes quickly before settling to ...

Brendan Whitworth, CEO of Anheuser-Busch, said: "Building on our commitment to consistently deliver quality and innovation, ...

This year marks the 23rd presentation of the Rookie of the Year award by Pepsi, the NFL’s Official Soft Drink, and its enduring partnership with the league.

LSU star gymnast Olivia "Livvy" Dunne has now landed another endorsement. Dunne ranks No. 7 in On3's NIL Player Evaluation.

Now, she stars in a commercial beside Kansas City Chiefs tight end Travis Kelce for Accelerator Active Energy drinks ... and it's got zero sugar and sustained energy." Dunne has returned to ...

Two current local businesses could be brought to mind by the words: “When you thirst for drinks, think Bink’s.” It’s been ...

Electrolytes support hydration, performance, and recovery—but there are so many electrolyte supplements on the market, how do ...

After splitting with Lewis Hamilton, a $48 billion American company has now appointed Lando Norris as their new brand ambassador ...

Sports nutrition company ... “We think of it kind of like a Coke Zero,” Florida-based Redcon1 founder Aaron Singerman told Marketing Drive. “People are going to drink it and go, ‘Wow ...

It will be marketed as a nostalgic drink due to its past reputation, according to Redcon1, the sports nutrition brand ... Redcon1 said Jolt Cola will offer a zero-sugar beverage, as well as ...

It will be rolled out as a partnership between Jolt and sports supplement brand ... We think of it kind of like a Coke Zero. People are going to drink it and go "Wow, this tastes great," and ...

In fact, most non-alcoholic drinks are zero-proof, which means no alcohol ... healthy digestion and overall gut health. If you drink sports drinks or electrolyte-infused water instead of alcohol ...