On April 29, as first reported by Digiday, Walmart launched its e-commerce test inside Roblox via a new “IRL Store” inside its pre-existing Walmart Discovered world.

Discover the top 10 scary Roblox games that will send shivers down your spine. From haunted elevators to psychological horror, these horror games are spine-chilling and offer an immersive fear ...

ROBLOX is an online virtual playground and workshop, where kids of all ages can safely interact, create, have fun, and learn.

Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.

Inside Roblox ‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world. Available for only one hour on May 17 as part of the Italian House’s ...

Chipotle enters the metaverse with a Roblox game that lets customers earn burritos ‘IRL’ Chipotle Mexican Grill announced the Chipotle Burrito Builder simulation experience that will let users ...

Thousands of players flocked to a digital world filled with draconian rules, slavery, and anti-Semitism—and tested how far “just a game” can go.

Forever 21 Took Cute ‘Metaverse Fashion’ and Made It Into Very Boring IRL Clothes If it wasn't for a beanie in Roblox with "Forever" emblazoned on it, we would have never known any of this ...

A games developer has joined the ranks of Ireland’s millionaires within the space of just two years after launching a number of titles for the hugely popular Roblox gaming platform.

The virtual experience in Roblox features virtual rides and a token-based mixed-reality rewards program, furthering Six Flags' recent foray into digital environments.