With a staggering 40 million games on Roblox, there's a ton of content out there to keep people coming back. It also has a ton of promise when it comes to monetizing its platform via ads.

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox. On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time.

Previous Roblox hits like Dress to Impress were buoyed by influencers like Kai Cenat, but this one is all short-form videos. “It’s a lot of younger kids coming in,” KreekCraft said.