As we close another year of incredible innovation, the MarTech landscape stands at the edge of profound transformation. The speed of change in marketing technology is matched only by the growing ...

While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. The post AI-powered martech news and ...

It’s common for organizations of any size and industry to build up a marketing tech (martech) stack that exceeds their actual needs. Organizational silos, turnover, the need for speed to market ...

Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work. The ...

In marketing and advertising, sustainability has emerged as a critical imperative, with a 2022 study by martech consultancy Fifty-Five revealing that the "digital ecosystem is responsible for more ...

ORMOND BEACH, Fla.--(BUSINESS WIRE)--Snappy Kraken, the martech innovator powering simpler, smarter advisor marketing, today announced two platform enhancements designed to deliver AI-driven ...

Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first companies in what would become the martech industry. A year later, in 2011, Scott Brinker ...

Billy Ray Cyrus isn’t letting family drama affect his work. The country star revealed Friday that he’s working on a new album produced by son Braison Cyrus — despite his family expressing ...

It's easy to spend money. Yes, budget and resources are tight for even the billion-dollar brands, but when you're in growth ...

That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO. Some 14,106 martech solutions are competing for your attention, a staggering 27.8% jump from the prior ...

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality ...