News

On November 3, 2020 I read about a Google algorithm called Smith that claims to outperform BERT. I briefly discussed it on November 25th in Episode 395 of the SEO 101 podcast in late November.
Google's algorithm doesn't inherently prefer short-form or long-form content; rather it rewards relevance and high-quality content. Content developers should consider content length as just one in ...
Pichai patiently explained what an algorithm was and how Google’s algorithm had no reason to offend Republicans. It sought the best results by looking at more than 200 signals, the executive ...
Google stands firm in its position that the changes will be a benefit to the web, and changes to the Search algorithm are just the start. Last week, Google CEO Sundar Pichai stood in front of a ...
On March 5, Google’s Matt Cutts confirmed the “minor change,” adding that Google’s ranking algorithm may be factoring trust, quality, PageRank, and other metrics for more generic queries.
Google has suffered the 'mother of all leaks' after 2,500 documents surfaced online that exposed how its algorithm decides what users see.. The internal documents have suggested the system, which ...
Want to know how Google is about to change your life? Stop by the Ouagadougou conference room on a Thursday morning. It is here, at the Mountain View, California, headquarters of the world’s ...
How Google’s Latest Algorithm Update Will Affect Your SEO Efforts Google’s algorithm has shifted many times over the years. That means that what worked yesterday won’t necessarily work tomorrow.
Danny Sullivan, Google's Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems.