Therefore, through its impact on brand metrics, TV Campaign A has driven an additional 6.8% x 15%, which equals a 1% increase in total brand sales. The following graphic summarizes the sales impact of ...

Tesla’s Model 3 has become the first electric vehicle to top monthly sales of new cars in Europe. It’s also the first time a car built outside of Europe has topped the charts, according to ...

In the United States, GDP growth has been seen as a key driver for insurance sales growth. As shown in the chart below, insurance premiums historically contributed around 8% of GDP in the US, with ...

Assume that a company expected to sell 600 units of Product A and 900 units of Product B. Its expected sales mix would be 40% A (600 / 1500) and 60% B (900 / 1,500).