Georgina Koh, director of marketing activation at STB, tells Campaign the agency is committed to exploring creative ways and new channels to engage new audiences and connect with potential travellers.

Singapore Tourism Board (STB) has entered the world of online gaming with the launch of Singapore Wanderland on Roblox, one of the most popular game platforms. The whimsical game has already attracted ...

Singapore Tourism Board (STB) has launched Singapore Wanderland on Roblox, marking its first foray into one of the world’s most popular online game platforms. The new game is a whimsical take on ...

Singapore Tourism Board (STB) has launched an immersive experience titled Singapore Wanderland on online gaming platform Roblox in a bid to reach new audiences and drive affinity for Singapore by ...

The Singapore Tourism Board (STB) has made a grand entrance into Roblox, one of the world's leading online gaming platforms, with the launch of Singapore Wanderland. The unique gaming experience, ...

Singapore Tourism Board (STB) has launched Singapore Wanderland on Roblox1, marking its first foray into the online game platform. The new game is a take on Singapore, and as per STB it has drawn ...

Roblox has over 60 million daily active users worldwide, allowing STB to reach key markets such as India, among others. It also offers a new way to reach the family segment, as over half of the users ...