Built for the Shanghai Private Office to commemorate the beginning of the Chinese Lunar New Year, this Phantom gains a series of red dragon logos in places like the headrests and coachline. Oh, and a starlight headliner which depicts a dragon for the first time too, crafted from 677 individual lights. Glorious.

The investment is over three times more than the company spent to build the current West Sussex plant. On the heels of its third-highest sales year in 2024 (its best was in 2023), Rolls-Royce is adding about 448,

British luxury automaker Rolls-Royce said on Wednesday it will invest 300 million pounds ($376 million) to expand its Goodwood plant to focus more on bespoke cars for high-end clients, featuring anything from gold sculptures to mother-of-pearl artwork.

Rolls-Royce Motor Cars is capitalizing on this trend with its largest investment at its Goodwood headquarters in over two decades. The BMW-owned luxury carmaker announced a £300 million ($370 million) investment to meet the growing demand for bespoke vehicles,

Rolls-Royce CEO Chris Brownridge, like many importers, is aware of President-elect Donald Trump’s plans to impose a range of tariffs on various countries. However, he remains unperturbed, citing that business has rarely been better for the luxury carmaker,

The new investment will expand production capacity for bespoke projects.