When creators who make and sell their own in-game items opt-in to the new regional pricing feature, Roblox will automatically set the “optimal local prices” for those items, according to ...

Paired with Roblox’s price optimization tool for developers, which runs tests to recommend the best price for an item in a game, D’Angelo says that the company will be able to help suggest ...

For example, if an item costs 1,000 Robux (the in-game currency) in the U.S., Regional Pricing would charge 700 Robux for users in Brazil, and 500 Robux for users in India.

For the uninitiated, Roblox creators earn something called Robux by selling in-game items that grant perks and abilities. Regional pricing doesn’t yet cover avatar items, but will later in the year.

When creators who make and sell their own in-game items opt-in to the new regional pricing feature, Roblox will automatically set the "optimal local prices" for those items, according to Roblox.

Roblox is rolling out a new feature that will let creators on the platform choose to offer in-game items at region-specific prices. This means that an item’s specific price will vary to reflect ...