Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Walmart says the new experience was designed based on user feedback, where they learned players were seeking easier ways to discover virtual items and Roblox experiences. Walmart Discover can be ...

In addition to Walmart and Sam’s Club, companies like Nike, IKEA, Gucci, Chipotle, and McDonald's have established branded spaces within Roblox to capitalize on its massive user base.

Walmart Inc. has made its first move into the metaverse. The retailer unveiled two immersive experiences Monday on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and ...

The partnership by Walmart follows apparel and footwear company Nike Inc NKE partnering with Roblox for a presence in the metaverse. Announced in November 2021, NIKELAND was launched in Roblox.

Walmart’s marketing chief William White, said the company will use Roblox as a testing ground, as it considers other moves in the metaverse and beyond. He said that the experiences are designed ...

Walmart launched two immersive experiences with the gaming company Roblox at the end of September. The experiences allow Walmart to interact with younger consumers interested in the metaverse.

Walmart Inc. released two sites on Roblox Corp.'s "metaverse mega-platform" Monday, just in time for the holidays, and one of those sites is aimed squarely at a demographic the platform has ...

With RBLX stock down approximately 64% for the year so far, Roblox must prove it’s not a passing fad. Otherwise, the Walmart announcement could end up being a blip in an otherwise downward ...