Walmart is the first retailer to convert its wholesale presence into a compatible e-commerce channel on Roblox, but more than 300 brands have been experimenting with its in-game advertising and ...

Walmart has launched its Roblox store, letting users buy digital items inside the game that are also sent to them physically via the mail. According to Walmart, it hopes that its stores and tech ...

Walmart (WMT) has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids ...

Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique ...

Walmart announces two new experiences on Roblox: "Walmart Land” and “Universe of Play," where players collect merch, play games, attend concerts and more.

Walmart has launched a pair of “immersive experiences” in online gaming platform Roblox. The retailer is presenting the launch as an ambitious move into the metaverse, but the “experiences ...

It was made by Walmart in a crossover event with Roblox. But now it's not just limited to immaterial purchases, as players located in the US who are 13 years and older can now actually order real ...

Walmart says the new experience was designed based on user feedback, where they learned players were seeking easier ways to discover virtual items and Roblox experiences. Walmart Discover can be ...

Walmart Inc. has made its first move into the metaverse. The retailer unveiled two immersive experiences Monday on Roblox Corp.’s virtual platform. Walmart Land features fashion, beauty and ...

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play ...