For Roblox, the partnership offers more ways for game creators to monetize their efforts while also offering their players other ways to earn benefits inside their games. Google on Tuesday announced a ...

First, "Roblox" is introducing new "Rewarded Video" ads which will focus on offering full-screen video ads to users that would typically last around 30 seconds. Users would not be given a choice to ...

Roblox Will Now Let You Watch Ads For In-Game Rewards. Players will soon be able to choose to watch ads to unlock rewards in Roblox games. By Hayley Williams on April 2, 2025 at 4:57AM PDT.

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Roblox will soon add ads to games for players to unlock rewards. Image by VideoGamer. Rather than a pop-up in the middle of the game, this ad will function more like a “click here to watch an ad ...

The Immersive Ad feature was released last year. Since then, the tests reveal that there was approximately 80% completion rate for the Rewarded Video ads. In some cases, this number even crossed over ...

The company says that tests of these ads saw completion rates of over 80%. Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

On a platform as immersive as Roblox, success means deeper, more meaningful engagement." To that extent, it's not just about how many users saw your execution, it’s about how much time they invested ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can ...

For Roblox, the partnership offers more ways for game creators to monetize their efforts while also offering their players other ways to earn benefits inside their games. Google on Tuesday announced a ...