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Roblox' changed the term Friends that video game users see to the Connections. Why did the change happen? Who is this benefit ...
Music Ally has been covering Roblox for several years now, including numerous experiences built by labels and their agency partners.
For Sony, label to artists like Miley Cyrus, Tyler, The Creator and Doja Cat, such a partnership brings a new marketing tool and more potential revenue streams like digital merchandise sales.
For now, artists and labels often find it easier to jump into Roblox, in part because the barrier to entry is low — “basically anyone can create anything and sell it,” as Briceno puts it.
RS Pro Twenty One Pilots ... (WMG), which owns the band’s labels Fueled by Ramen and Elektra. WMG was part of the half-a-billion dollar funding round Roblox closed at the start of 2021.