Roblox launched a licensing feature on its videogame platform on Tuesday, allowing intellectual property holders to integrate their characters and worlds into its games.

The licensing tool gives IP owners self-service options to register and create IP licenses, set terms and collect revenue shares automatically.

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the gaming platform. Beginning Tuesday, Roblox is teaming with Netflix, Lionsgate,