The digital space, called "NIKELAND", allows players to outfit their avatar with special Nike products and is free for anyone to visit on Roblox. Metaverse, a buzzword in the tech industry after ...

Roblox, which depends on in ... Roblox taps ad-tech firm PubMatic to boost sales of video ads. April 10, 2024 at 11:25 AM. ... Nike and sports car maker Lamborghini to engage its fans in the ...

NBA superstar and Nike endorser LeBron James this week virtually joined Nikeland on Roblox. Nike recently released its first NFTs. They sell for more than $14,000 on the secondary market.

Nike’s digital results – in no small part due to those metaverse experiences – now represent 26% of its total Nike brand revenue. And as part of that effort, Nikeland has to date received ...

Nikeland, which is the sporting goods brand’s micro metaverse built in Roblox, has attracted 6.7 million people from 224 countries since its launch in November.

Innovation is in the DNA of sportswear brand Nike. Here we look at how it is leveraging the very latest technology trends such as the metaverse, Web3, and NFTs to create better customer ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.