Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox has launched its own in-game ad solutions, including Image Ads and Portal Ads, which have the potential for better monetization rates and engagement. Meta's positive outlook on ads and ...

In early tests of rewarded video ads, which are full-screen and run up to 30 seconds, Roblox saw between 80% and 90% video completion rates, said Stephanie Latham, VP of global brand partnerships and ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL). Over the ...

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships.

Roblox is preparing to open up its self-service ad network to more advertisers this year. It just hired Stephanie Latham from Meta as VP of global partnerships. Roblox's partnerships boss ...

Roblox has taken a slow approach to digital advertising. But today it’s taking a considerable step forward, says Ashley McCollum, head of immersive media solutions for Roblox. On this week’s episode ...