The game from Shipt follows in the footsteps of other retailers that have been tapping into metaverse marketing through Roblox, a gaming platform that has a largely child-age audience. Home Depot ...

At the bottom you will see the icons of the different ... on the corresponding one. Once the game has been downloaded and logged in, you enter the Roblox home or main screen.

“From a marketing standpoint, the genius of these is that they keep players engaged in the world of the game.” Roblox declined ... traditional seasonal gifts, decor, and food was down.

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves ...