Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

The gaming platform's algorithm may help it identify popular concepts before competitors, as it did with 'Grow A Garden,' analysts said.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats.

In 2018 investors thought Roblox was worth $2.5 billion.Last year they thought it was worth $4 billion.Yesterday, at $69.50 a share, they decided it was worth over $38 billion, for a total current ...