Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is going to let creators sell physical items from their games. The company has been ... “integrated partner” for the APIs, and if a creator or brand is a Shopify merchant, they can ...

As we’ve outlined many times before, the Roblox ... go into the game and use its many systems to cultivate not just gaming experiences but whole worlds. Depending on who the creator is, you ...

Roblox is launching a new regional pricing system for creators that sell in-game items on the gaming platform. The pricing model change is being made in order to stimulate global growth for the ...