Roblox is introducing two new systems that are designed to further encourage creators to bring players onto the social games ...

Roblox will soon add ads to games for players to unlock rewards. Image by VideoGamer. Rather than a pop-up in the middle of the game, this ad will function more like a “click here to watch an ad ...

In early tests of rewarded video ads, which are full-screen and run up to 30 seconds, Roblox saw between 80% and 90% video completion rates, said Stephanie Latham, VP of global brand partnerships and ...

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...